Creativity's always been my great passion, driving me to make things that I can be truly proud of. I've spent the last 15 years putting that into practice, designing digital products across a broad landscape, including media, live events, publishing and charity. Along the way, I've come to know the whole end-to-end process inside out, from turning early research into clear direction, to running usability testing that validates the design, right through to partnering closely with product and engineering to bring it all to life. Whatever the project, I care about getting the details right and making the outcome real.
Led a site redesign for HowToTalk, a child and parent communication brand spanning books, toys and training, and delivered further freelance work including marketing and editorial projects for health-tech company Inuvi and the David Nott Foundation, a humanitarian organisation training frontline medical trauma surgeons.
Lead Product Designer co-leading the redesign of Ticketmaster's global Checkout & Payment experience, leading a small team to design the journeys behind Ticketmaster Instalments, and directing the end-to-end redesign of the Extras Landing Page and My Account extras purchase experience.
Led product design across the full process, from user interviews and prototyping through to UI design and testing.
Directed a complete redesign of bhf.org.uk with one other designer, covering research, personas, wireframes, a brand refresh and usability testing, and led a team of five designers on a broader portfolio of projects across the site.
Contributed to a complete redesign of racingpost.com as part of the design team, from wireframes and prototyping through to a new design system and go-live promotion, and worked as part of the team designing Racing Post's phone app and the Daily Edition tablet app.
Created layouts, interactivity, illustration and animation across BBC Weather, Audio and Music, iPlayer and World Service, within the BBC's User Experience and Design trainee scheme.
Figma, design systems, prototyping
Usability testing, remote and in-person (Usertesting.com, Maze), Jobs To Be Done mapping, GA4, Contentsquare
Figma Make, Claude Code
Cross-functional delivery with product and engineering, team leadership
UX & Design in an AI World
'Basic' & 'Mobile' UX Training
BA (Hons) with first class honours in Multimedia Design
I love to write and draw, and I'm fascinated by design and culture more broadly, including literature, film, games, art, architecture and interior design. Travel has also been a lifelong passion of mine, and I love exploring new places and cultures whenever I can.
If you would like to contact me get in touch via will_round@hotmail.com or linkedin.com/in/willround.