I have always had a great passion for creativity, and my design strengths are born out of a drive to create work I can be truly proud of. I've spent 15+ years designing digital products across live events, publishing, media and charity, from early research through to shipped, measurable outcomes. I like to work end-to-end, running usability testing and turning research into clear direction, then partnering closely with product and engineering to ship products people actually want to use. I'm as comfortable making the commercial case for a design decision as I am the UX case for it. I am currently employed as a Lead Product Designer at Ticketmaster but if you have any projects that you think I might be able to help you with just get in touch!
Led a site redesign for HowToTalk, a child and parent communication brand spanning books, toys and training, and delivered further freelance work including marketing and editorial projects for health-tech company Inuvi and the David Nott Foundation, a humanitarian organisation training frontline medical trauma surgeons.
Lead Product Designer co-leading the redesign of Ticketmaster's global Checkout & Payment experience, leading a small team to design the journeys behind Ticketmaster Instalments, and directing the end-to-end redesign of the Extras Landing Page and My Account extras purchase experience.
Led product design across the full process, from user interviews and prototyping through to UI design and testing.
Directed a complete redesign of bhf.org.uk with one other designer, covering research, personas, wireframes, a brand refresh and usability testing, and led a team of five designers on a broader portfolio of projects across the site.
Contributed to a complete redesign of racingpost.com as part of the design team, from wireframes and prototyping through to a new design system and go-live promotion, and worked as part of the team designing Racing Post's phone app and the Daily Edition tablet app.
Created layouts, interactivity, illustration and animation across BBC Weather, Audio and Music, iPlayer and World Service, within the BBC's User Experience and Design trainee scheme.
Figma, design systems, prototyping
Usability testing, remote and in-person (Usertesting.com, Maze), Jobs To Be Done mapping, GA4, Contentsquare
Figma Make, Claude Code
Cross-functional delivery with product and engineering, team leadership
UX & Design in an AI World
'Basic' & 'Mobile' UX Training
BA (Hons) with first class honours in Multimedia Design
I love to create things, whether that's writing or drawing, and I'm fascinated by design and culture more broadly, from film and art to architecture and interior design. I've also authored an award-winning Christmas cracker joke.
If you would like to contact me get in touch via will_round@hotmail.com or linkedin.com/in/willround.